Search, Plus Your Dental World - Google does it again.

Google Plus. Are you on it yet?

NO!

Why?

Ok, I got it, I go it... here's your list of reasons why you're not on it yet:

1. It's boring
2. You don't get it
3. You think "Good grief, not another social network"
4. You're shouting "My friends are on Facebook, why do I want to join another network?"

Now let me tell you why you need to get with the Google Plus beat... do you have a dental practice website? If you do then you need to get Google Plus sorted, and here's why.

Google's customers want answers to questions, these customers type their questions in to the Google search box 400 million times every day. So if Google is to deliver quality for it's customers, it needs to deliver the exact answer to the question asked.. got it so far?

If a website is old or outdated the answer to the searchers question could be old and outdated, so Google might ignore your site, or look for a more up to date one... that's why blogs rank so highly on Google, they are up to date and current by their nature, so Google says "Hey, I'll rank a blog high 'coz I know it'll be up to date".

Now, the next level is for Google to think "OK, how do I get en even more accurate answer to that question that person just typed? How about I ask their friends what they think?"

And BOOM, socially relevant searches are born - after all, it stands to reason, if you and I are friends then we are likely to be like each other, so if YOU are searching for something online, and Google sees that I like a website that contains a possible solution for you, chances are that the website will be more relevant to you personally... so Google gives that website that I like a little nudge up the search results for you.

Manipulative? Hell yeh, but what else do you think the search results are anyway? It's only Google's idea of what they think we should see rated number 1 isn't it.

Now, the way Google knows who are friends is via Google Plus, you will have seen +1 buttons appearing all over the internet...

Here's a video that Google recently made to demonstrate what will happen when you search



Click here to watch on YouTube

The result of all this is that if you have a +1 button on your dental practice website and people click it, and if their friends do a search for say 'dentist ' your dental practice website site will get a little nudge up the rankings for those people on Google - powerful stuff.

To add the buttons to your site, hop on over to the Google website   to grab the code - or if you want more advice on the online marketing gunship then book on a course with me. The next course is on 7th February and we'll go through Facebook, Twitter, YouTube, Optimisation, Email AND the whole Google Plus thing.

Please visit my website today for more information on this course

Book your place now and don't get left behind in the Google Plus Your Dental World Searches