I haven't got time to write a blog!

I haven't got time to write a blog!

wow, how may times have I heard this? Too many times unfortunately.

If you haven't got time to write a blog, what you are REALLY saying is "I haven't got time to talk to my customers and people that might become my customers"...

... so let me start by sharing what I believe a blog can do in your practice or business. A blog can:

1. Be linked to Facebook to automatically update your practice FB Page
2. Be linked to Twitter to automatically tweet helpful guidance for your patients
3. Sit on its own website and merrily create links to your own website and increase your websites search ranks on Google - OR
   
4. Sit within your website and merrily assist with on site SEO and increase your website's search ranks on Google
5. Be emailed automatically to your patients and prospective patients to provide useful advice on looking after their teeth, therefor providing a valuable educational resource
   
6. Send prospective patients to 'lead capture' websites where you can gather their details for future marketing
7. Be found within Google searches for dental blogs
8. Be listed in Blog Indexes to be found by prospective patients
9. Inform patients and prospective patients of special offers at the practice
10. Build relationships with patients and prospective patients
11. Ensure your main website looks 'lived in' and informative
12. Allow patients and prospective patients to engage with you by adding their own comments - vertical marketing
    
13. Allow patients and prospective patients to engage with one another by adding their own comments - horizontal marketing
14. Become a rich resource of 'what's going on' at your practice
15. Take the part of an online patient newsletter
    
16. Provide a way for prospective patients to listen to what you have to say on their terms
17. Generate revenue for your practice by leveraging the above

This blog post took me 5 minutes to think about, then 15 minutes to write and is written once every 2 weeks... so are you still going to tell me you don't have time talk to your patients?

Get blogging today with these resources:

Create your blog
Blogger
Wordpress

Allow email subscriptions to your blog
Feedburner

Build a database PLUS send your blog to twitter
Aweber

If you currently write a blog why not comment on this blog post and let us know your blog URL, we can then all subscribe - there are currently 202 readers of this blog so you should get a few more readers to yours!

More details are on my dental marketing website.

Stay sharp,

Mark